Alkam today is into Brand Licensing as a Business Model. Brand Licensing is the process of creating and managing contracts between the owner of a brand, and the company who wants to use the brand in association with a product, for an agreed period of time within an agreed territory.
Alkam caters to B2B and B2C model of business. For B2B Alkam gives the licensor an exceptional opportunity to fully leverage a brand’s potential in a completely different category. Successful licensing programs deliver high impact impression, return on investment with long-term projectable revenue, and trademark protection for the brand.