Branded Personal Care Products
Business Model
Alkam today is into Brand Licensing as a Business Model. Brand Licensing is the process of creating and managing contracts between the owner of a brand, and the company who wants to use the brand in association with a product, for an agreed period of time within an agreed territory.
Alkam caters to B2B and B2C model of business. For B2B Alkam gives the licensor an exceptional opportunity to fully leverage a brand’s potential in a completely different category. Successful licensing programs deliver high impact impression, return on investment with long-term projectable revenue, and trademark protection for the brand.
Alkam helps its Licensors to execute strategies for their brands to expand the brands retail footprint and enhance brand value without having to invest in the development, production, or marketing of products that may be outside their core competency.
For B2C, since we create a new category for an existing brands, we align our products with the core brand, make sure the product strategy, retail strategy, merchandise roll out plan and marketing initiatives are targeted to the right customers.
In short, ALKAM is a ONE STOP Partner for any brand that wishes to enter the Kids’ Personal Care Segment!
